Xiaohongshu Knowledge Library

Comprehensive knowledge base for writing and operating on Xiaohongshu (小红书 / RedNote). Sourced from vivy-yi/xiaohongshu-skills, now vendored locally under vendor/xiaohongshu-skills/.

This is reference knowledge, not automation. Bingran writes drafts and publishes manually. Do not attempt to log in, post, comment, or browse Xiaohongshu from this skill.

How to use

1. Identify the user's intent (writing a post? title? hashtag set? account audit?).
2. Pick the matching category and sub-skill from the index below.
3. Read vendor/xiaohongshu-skills/skills/<category>/<sub-skill>/SKILL.md. Each file is a self-contained playbook with frameworks, templates, dos/don'ts, and case studies.
4. Apply the framework to the draft. Cite which sub-skill you used in your reasoning.
5. For multi-faceted asks (e.g. "write a full post"), chain several sub-skills (typically: note-writing style → title-writing → hashtag-optimization → cover-design).

Most relevant sub-skills for writing posts

For the common case of "write a good Xiaohongshu post," prioritize these from 01-内容创作:

• copywriting-skills — body copy patterns, hook formulas, structural templates
• title-writing — headline formulas, click-through optimization
• graphic-content-creation — image+text post conventions
• cover-design — first-image rules (the cover decides CTR)
• graphic-layout — multi-image carousel structure
• content-layout — paragraph/emoji/spacing conventions
• hashtag-optimization — #话题 selection and ordering
• seeding-copywriting — 种草 (recommendation) post style
• tutorial-creation — step-by-step / how-to posts
• interaction-content — engagement hooks (设问 / 互动话题 / 评论引导)
• script-writing — narrative arcs

Plus from 02-账号运营:

• persona-building — 人设
• account-positioning — 定位
• tag-optimization — account-level tags

Plus from 05-平台规则 (compliance, before publishing):

• community-guidelines, content-review, penalty-avoidance

Full category index

All paths relative to vendor/xiaohongshu-skills/skills/.

01-内容创作 (23 skills) — content creation

audio-processing, content-layout, content-planning, content-portfolio, content-repurposing, content-scaling, copywriting-skills, cover-design, graphic-content-creation, graphic-layout, hashtag-optimization, image-editing, interaction-content, live-streaming-content, script-writing, seeding-copywriting, series-creation, short-video-production, time-album, title-writing, topic-participation, tutorial-creation, vlog-creation

02-账号运营 (20 skills) — account operations

account-integration, account-merger, account-positioning, competitor-analysis, content-calendar, content-consistency, content-matrix, crisis-communication, exit-strategy, fan-operations, growth-hacking, hiatus-management, performance-tracking, persona-building, personal-branding-advanced, private-domain, profile-optimization, publishing-timing, rebranding, tag-optimization

03-互动运营 (8 skills) — interaction management

comment-strategy, community-management, crisis-management, customer-service, follower-retention, interaction-automation, social-listening, user-generated-content

03-数据分析 (12 skills) — analytics

competitor-analysis, content-performance-analysis, data-analytics, data-metrics-understanding, data-report, excel-analytics, keyword-analysis, roi-analysis, timing-analysis, topic-analysis, traffic-analysis, user-persona-analysis

04-电商转化 (17 skills) — e-commerce conversion

after-sales, collaboration-deals, conversion-optimization, customer-lifetime-value, customer-service, livestream-sales, monetization-funnel, monetization-strategy, personal-branding, pricing-strategy, product-launch, product-selection, sales-funnel, seeding-content-creation, store-operations, trust-building, urgency-tactics

05-平台规则 (14 skills) — platform rules

account-authentication, account-safety, account-security, account-weight, algorithm-mechanism, appeal-process, community-guidelines, compliance, content-review, copyright, copyright-protection, penalty-avoidance, risk-management, violation-handling

06-工具生态 (14 skills) — tool ecosystem

canva, data-visualization, huitun-data, jiaying-tool, ju-mama, meitu-xiuxiu, photo-editing-tools, project-management, qiangua-data, stable-design, team-collaboration, xingtu-tool, xinhong-data, yizhuan

07-营销推广 (16 skills) — marketing & promotion

KOL-collaboration, activity-planning, advertising, ai-marketing, brand-co-branding, brand-operation, budget-allocation, content-marketing, effect-monitoring, influencer-matrix, influencer-outreach, live-promotion, private-marketing, seasonal-campaigns, sentiment-monitoring, web3-growth

08-增长策略 (15 skills) — growth strategy

cold-start, collaboration, content-seo, fan-ecosystem, long-term-strategy, platform-algorithm, referral-growth, traffic-acquisition, traffic-allocation, trend-jacking, user-acquisition, user-retention, viral-creation, viral-mechanisms, viral-strategy

Companion skill

xiaohongshu-ops (from Xiangyu-CAS/xiaohongshu-ops-skill, now vendored locally under vendor/xiaohongshu-ops-skill/) covers the same domain with a strategy/creation framework — title skeletons, hook formulas, viral-post reverse engineering. Cross-reference it for tactical writing patterns. Note: that skill assumes OpenClaw browser publishing — ignore the publish/automation sections; use only the creation/analysis content.

Output language

Posts targeting Chinese-speaking Xiaohongshu users → Chinese. Match the platform's voice (casual, emoji-rich, second-person, short paragraphs). The library's templates are Chinese-native; preserve the tone.